Welcome to FreeFly Technology website
Almost every human being dreams of flying like a bird, and with our wind tunnels these dreams become a reality! And since you are here it probably means that you are considering acquiring your very own wind tunnel!
Not long ago we decided to make wind tunnels our business, and in order to do so we had to undertake an extensive research, contact manufacturers and resolve various issues. That is why now we are able to make your life easier by sharing this knowledge, our business plan, and this accurate description of wind tunnels we designed for you.
Analyzing the market
99% of the people who decide to buy a wind tunnel are looking for an option with the minimum cost possible. That is, initial investments and the initial product (wind tunnel) becomes their priority. They think “Why would I spend 712 000 Euro on a wind tunnel when I could buy one for less?”
Strategically speaking that’s not the best option. When developing a project first you need to think about the marketing strategy you are going to stick to (which is determined by the region where you want to install your wind tunnel). Keep in mind that every audience has its own requirements for technical specifications of such projects. Once you’ve made up your mind about the marketing strategy - you design a project of a wind tunnel, and not vice versa. Contrary to popular belief: “We will acquire the wind tunnel and then start promoting it”.
Below we will talk about 3 distinctive categories of customers. But in reality there are more than a dozen of such categories, and when opening a wind tunnel you need to consider the aspects of working with each and every one of them.
Consider the following scenario:
You’ve built a vertical wind tunnel but it turns out the air flow it creates is not stable enough. The athletes coming to train in your wind tunnel decide to leave within the first 5 minutes because they are not satisfied with the quality of the provided air stream. Although each sportsman could have purchased 10 hours of flight time.
Our goal is not to sell you a wind tunnel. Our goal is to help you choose a project and a marketing strategy that will allow you to reach the desired results.